Tuesday, December 20, 2011

Jerry Lewis spoof's the world's GREAT LOVERS

Jerry Lewis as Napoleon 

In May, 1961, to coincide with his latest film release "The Ladies Man", Jerry Lewis and some very lovely models appeared in a specially created photo spread, text by Lewis and his writing partner Bill Richmond, for LOOK magazine, spoofing the world's Great Lovers.
The photos were shot by Cal Bernstein, a LOOK staff photographer, who also shot the opening film credit (B&W) stills used in the film (see video below).
This long forgotten spread is from the collection of Jerry Lewis archivist Stephen Kroninger.

the LOOK issue featuring the JL spread.

poster for "The Ladies Man"
Opening credit photos by Cal Bernstein

The Ladies Man, opening credits

1 comment:

  1. That's really neat the way the film opens with the magazine spread, and the magazine spread acts as promotion for the film. I had never seen this before. Leave it to Jerry to do something so innovative.